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Mobile Positioning Business
Updated Date:2005-4-15

1. Classification of mobile positioning business

 

According to the latest market research, we classify all the current positioning business into four categories listed in Table 1:

 

 

Table1. Classification of positioning business:

 

Trigger services

Information services

Tracing services

Emergency services

 

Location-based charging

Automatic ads delivery

Notification of special events

Mobile business safety

Enhanced calling journey arrangement

Tolls and entrance tickets

 

Mobile yellow page

Traffic reports

Weather forecast

Navigation information

Wireless Internet service

Travel service

Data and games

Logistic management

 

Business fleet management

Friends/pets searching

Close friend service

Properties tracing

Arrangement of public security

Safety of salesmen

 

Notification of emergent events

Road-side aids

Services related to health and medical care

Enhanced commercial applications

 

From the above classification, we can clearly feel that the two major objectives of mobile positioning business are to provide users with safety guarantee and with individualized and curtailed services.

2. Description of the characteristics of mobile positioning business

It is generally believed that the major characteristics of a type of positioning service should include: privacy, coverage, accuracy and response time.

 

l         Privacy refers to users’ requirement on the confidentiality of the positioning information.

l         Coverage refers to a geographic area where users can enjoy services with guaranteed quality.

l         Accuracy refers to the difference between the actual position and the estimated position.

l         Response time refers to the time from the acceptance of a positioning application to the provision of positioning services.

 

The description of positioning services in this article will be based on the above characteristics and the relative importance of every characteristic differs according to different types of services.

 

Excerpt from Fast Growing Global Mobile Positioning Market, the 2003 Report of Communication Research Office of Communication and Information Research Institute